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Abstract

This study examined how the media portrays and stereotypes African-American quarterbacks as not having the mental, cognitive, or leadership abilities needed to be a successful quarterback. This study used a content analysis method to examine the showing of Super Bowl 50, where one team was led by African-American quarterback, Cam Newton, and the other was led by white quarterback, Peyton Manning. The study analyzed commentary on both quarterbacks from the announcers during the game. The study concentrated on the main hypothesis that the media stereotypes African-American quarterbacks as only having natural physical abilities yet lacking the mental aspect of the game while depicting the white quarterback as having the leadership skills and cognitive abilities to have success at the quarterback position. The analysis revealed results that supported the hypothesis and reinforced the results of previous studies. The study found that African-American athletes are depicted by the media as having natural ability, yet lacking the mental abilities and leadership skills required in order to become a successful quarterback.

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